GHD sales look promising.
2008 looks to be a good year for GHD sales. With turnover increasing from £54m in 2005 and £75m in 2006 to £115m in 2007 the future is looking good for Jemella
, the name behind the GHD straighteners. The release of four limited edition hair straighteners in 2008 will have gone some way to ensuring this. What can we expect for 2009? We will have to wait and see.
GHD MK4 Beauty Awards.
The GHD MK4 hair starighteners has been given a Cosmopolitan Beauty Award
for 2008. The hair straightener is one of only four items to be given an award in the Tool Kit
GHD managment change.
Unconfirmed reports suggest that Mr. Martin Penny has left Jemella, the company behind the GHD hair straightener. Mr. Penny, managing director of GHD, has helped the company become one of the most recent sucess stories. In 2006 a buyout of minor share holders by LDC
(the private equity division of Lloyds TSB), this was followed in 2007 with a 160 million pound deal which saw private equity firm Montagu
owning the GHD brand.
GHD Pure sold out.
The limited edition GHD Pure
is no longer available and stocks have now run out. The GHD Dark
is currently still available but not for much longer.
Purple GHD - high demand.
The latest GHD straightener, the GHD Purple
is in high demand and many retailers are having problems keeping them in stock. If you want one for Christmas then you really should buy now. It just goes to show when it comes to something as special as the GHD straightener the credit crunch won't stop it selling.
GHD's new HQ.
GHD has a new office, forget any idea you have about filing cabinets and paper clips, this is a whole new look. The new office designed by Carey Jones
is in the Bridgewater Place development, in Leeds. As well as office space for GHD's 55 staff it will also be a showcase for the GHD products
. The reception even incorporates a catwalk, how fitting. A high-tech training area and high spec. boardroom and flexible meeting areas are also part of the new space age design. It has been in planning and development for two years and the time and effort can be clearly seen.
GHD will see this new space as the GHD Academy
. This new academy includes an intimate shopping environment. A Centre of Excellence
which is a state of the art learning facility which provides special courses for hair stylists. A Big Brother
style diary room allows the Urban Angles to share their ideas with GHD fans worldwide. GHD style can be seen from the impressive entrance through to the thoughtful touches like the complementary GHD straighteners in the bathroom, its all GHD style.
GHD - See the Light.
GHD return to TV screens this November with is new See the Light
campaign. The latest adverts feature fours girls with four different styles. The four short clips entitled, The Bridge, The Aprtment, The Limo
and The Room
continue the attention grabing, sophicated advertisments that we have come to expect from GHD. The ads are due to be run in Australia as well as the UK.
Purple GHD released.
The lastest straightener from GHD is now in stock. A slight delay with the relase of the GHD Purple had us waiting with anticipation in the hope that they would be here in time for Christmas.
School of GHD.
Following a successful pilot last year and thanks to a generous donation from Martin Penny the man behind GHD hair straighteners
, tomorrows entrepreneurs are now being sponsered at Leeds University
. The new scheme will support more than forty students over the next five years and will provide office space and mentoring to develop their entrepreneurial skills.
Due for release in the next couple of weeks is the latest GHD hair straightener, the GHD Purple. The new purple GHD follows the GHD Dark, GHD Pure and GHD Kiss
with a gloss finish this time with a purple paisly pattern.
The GHD Dark
and GHD Pure
are no longer available on the GHD website. If you want one of these limited editions or are thinking of buying one as a gift for this Christmas now is the time to buy.
GHD gets the Greenlight.
GHD the world largest hair straightener brand has is now working with the specialist search marketing agency Greenlight
. Previously MV Manchester
were employed to promote the paid advertisement campaigns, this along with SEO (search engine optimization) will now be managed by Greenlight.
Launched in 2001 GHD has become synonymouss with the hair straightener and is now the UK's leading brand. Its sophisticated TV and media advertising bring the brand to the public's attention and instilling the GHD hair straightener as a top quality product second to none.
GHD is now set to take over on the internet with the assistance of Greenlight to forward both paid advertising and in SERP (search engine results page), the natural search engine listings. Greenlight will be using its brand defense software to monitor paid adverts, looking for unlawful use of GHD
trademark as well as monitoring any competitors using the GHD brand name in their advertisements.